Role at YND
He directs the creative approach, reviews concepts, scripts, and direction, and connects production decisions with marketing, identity, and audience experience. He also oversees project scoping and output quality before approval.
Yazan Haddad
Filmmaker and digital marketerYazan Haddad focuses on visual content serving institutions, projects, and individuals, leading work from concept and script through direction, filming, editing, publishing, marketing, and performance review.
Professional experience
Experience spans the full content-production process: research, concept development, writing, shoot preparation, direction, filming, editing, finishing, and publishing, alongside digital campaigns, graphic design, visual identity, and digital-product development.
Specialization
Business-oriented visual content, editorial strategy, digital marketing, visual identity, and more efficient production operations supported by AI and automation when appropriate to the project.
Working approach
Work begins with objective, context, and audience, followed by message, format, and channel definition. Material is evaluated not only for appearance but for functional clarity, platform suitability, and contribution to the objective it was created to serve.
Professional vision
Content should become an operating asset that explains, builds trust, supports decisions, and improves through real results. Plans are therefore reviewed continuously and delivery is adjusted using data and observed audience behaviour.