Understand search intent
A page answering a question differs from a service page designed for an inquiry. The purpose behind the query is identified first, then the page provides the appropriate answer, comparison, or action.
Page structure
The title states the subject and information is divided into understandable headings, with relevant internal links and a contact action where appropriate. Keyword density cannot replace useful content.
Technical review
Indexing, canonical address, page data, loading performance, mobile experience, and structured data are reviewed. Any material title or path change requires a record and an appropriate redirect when necessary.